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Who are we?
A clothing brand born in Nordic conditions

In the harsh and demanding Nordic weather conditions, people need durable and comfortable clothing. It is essential that the result is high-quality garments, created with heart, that are a joy to wear! This is how HUPPA was born – now an international company. HUPPA’s mission is to create high-quality clothing that brings out each person’s unique style and personality.

why we do it?

We believe that true family harmony begins with the little everyday moments. That’s why we’ve dedicated decades of work to developing children’s clothing. We consider dedication and passion to be essential in our work. Our leadership team has over 20 years of experience in children’s clothing, and thanks to our long-standing expertise and understanding of the field, we are driven by our mission – to create the best clothes in the world.

Built on years of dedicated experience

History and long-term experience are incredibly important in our field, but in our daily work, we focus on the future, constantly developing the functionality, safety, and design of our clothing.

Our story began with children’s clothing. In 2018, we expanded to develop apparel for both men and women, incorporating the same key features. Our men’s and women’s collections feature a variety of patterns and colors, both classic and bold, so that everyone can express their unique personality.

Outerwear for WOMEN, MEN, and CHILDREN

We believe that fresh air and movement are the foundation of well-being and strong health. We create clothing that keeps you and your family warm and dry. Wearing Huppa apparel, you’ll feel comfortable and safe, allowing you to focus on what truly matters in life and embrace your creativity through every adventure.

We are passionate about our work and continuously seek new technical solutions. We stay up to date and keep ourselves informed about the latest achievements and technological advancements from the world’s leading material manufacturers.

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W25-26 HUPPA X ESTOOKIN
CLOTHING, SELF-EXPRESSION & MOOD In the dynamic world of fashion, each design narrates a story and offers a glimpse into its creator’s vision This season, we explore the creative process...
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How to Choose the Right Huppa Insulation for Every Season?
When it comes to keeping yourself warm, the right outerwear makes all the difference Huppa’s jackets, pants, and accessories use high-quality insulation measured in grams per square meter (g/m²)...
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W25-26 Collection
The theme for Winter 2025 is “Confidence and Color” Winter outerwear is often associated with neutral, dark tones, but we wanted to change that narrative Our goal was to create a collection...
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